Bryan Zheng, founder and CEO of LIVALL. LIVALL is the pioneering smart helmet brand which since its inception in 2014, has grown to become the established leader in the global smart helmet field. LIVALL’s company mission is to be the world’s best innovation company in smart safety protection. Bryan Zheng graduated from Wuhan University in Information Technology and Management in 1993, before going on to achieve an MBA degree from Massey University in New Zealand in 2006. With considerable management experience and fuelled by entrepreneurial spirit, Bryan established his first audio and smart control system company in 2003. In this role, utilizing unprecedented marketing models, he made a very successful and prosperous business, breaking sales records with his keen analysis and understanding of the target market and risk management. For product definition and product development, he adheres to “user experience solves pain points” as the criterion, and continually strives to improve product quality and user experience. While as a CEO, he was awarded grade A classification of “pilot talent” in Nanshan, Shenzhen, China. He was a student in the second phase of the Qingteng Entrepreneurial Camp, co-organized by Changjiang Business School and Tencent.